It is
getting closer to that time of the year to start bringing out the comfy sweaters and warm
bowls of soup. A can of Campbell’s Mega Noodle condensed soup is on store
shelves around the world and one happens to be in my kitchen cupboard. The can
itself is all about the soup: picturing a bowl of the soup, detailed nutrition
facts and instructions on how to make the soup. A can of Mega Noodle is not
just simply a can of chicken noodle soup, but rather a can of chicken noodle
soup with three different pasta shapes! The can appeals to a younger audience the
font is extremely large in an assortment of colors. The front of the can is
used to draw in the children wanting to buy it but the can also appeals to
another audience, which are the parents of the children. On the can there is a
huge part of the label dedicated to nutritional facts all of which lean towards the
suggestion that the soup is healthy, which causes parents to buy the soup. The
purpose of the can of Campbell’s Mega Noodle soup is , simply, to make consumers want to
buy it. Campbell’s has been an
established company since 1869 and while the label does not have a specific
author on it is known that a branch of the marketing team at Campbell’s
designed this specific can label. In order to achieve their
purpose the team used the strategy of adding a joke onto the can. The joke
appeals to the audiences’ emotions and makes them feel more comfortable which
increases the likelihood that they would buy the can of soup. The purpose for
the can of soup was achieved in my own opinion; because, obviously, I bought it and it
is in my own kitchen cupboard. Looking at the can actually makes me want to go
make myself a nice bowl of Campbell’s Mega Noodle soup.
Joke on the can: Where do Snowmen keep their money?
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