TOW #7 Volkswagen Commercial

     A number of people, such as myself, look forward to the super bowl not for the football, but for the guaranteed top notch commercials. Featured in the last super bowl was a commercial for a new Volkswagen car, which showed a little boy who was dressed as Darth Vader walking around attempting to use the force. The commercial was made in an effort to appeal the Volkswagen car to young families, and to ultimately make families buy the brand of cars. The commercial used the allusion to the movie franchise Star Wars to appeal to the potential audience. There are not a lot of people who have not seen any Star Wars films, and do not have an emotional connection to the franchise. When the commercial showed the little boy in a Darth Vader costume the emotions that the audience members get from seeing the movies gets translated into the Volkswagen brand. Young families were the intended targets to the commercial, because they are in the process of introducing Star Wars to their children, and are also in the process of finding a suitable car for their new lifestyle. Volkswagen is a brand of cars that has been around for a long time. In order for the company to get the particular car in the commercial on the market they had to put it through numerous safety test, which proves that the car is the best choice for young families. I personally believe that the commercial achieved its purpose. I am not the intended audience so I do not want to buy the car for myself, but I can definitely see a young family wanting to look into buying the car after this commercial aired. It caught my attention, and was probably my favorite commercial from the Super Bowl.