TOW #16 IRB Post 2: Bossypants by Tina Fey

     I have just finished reading Bossypants by Tina Fey and I thoroughly enjoyed it. I find Tina Fey to be a remarkable person who I can only hope to aspire to be someday. Tina Fey has done some pretty impressive work in her career from being in one of the best improv groups in Chicago to being a writer and actress in the male dominated show in SNL and most recently working on the popular show 30 Rock. In the beginning Fey directed the book towards a lot of different groups, but by reaching the end of the book I have realized that most of her audience can just be summed up into anyone who enjoys comedy. Fey gave me such insight into the behind the scenes world of comedy that I feel like I left the book enlightened. In the book Fey included lots of little anecdotes to support her purpose. When writing about her time at SNL Fey tries to convey the change that she saw in the role of women in the writing world. To better portray the role of women Fey uses anecdotes in order to get her message across. The one story that really stood out to me was her week at SNL the guest was Sylvester Stallone and the opening monologue was based off Rocky and SNL needed to have someone play Adrian and while one of the female cast members at the time fit the part perfectly the directors decided to go with one of the male staff dressed in drag. Now there would be no doubt that one of the female cast members could take that role and play it perfectly. I learned so much about Tina Fey and in the end she accomplished her purpose, which was to entertain the audience with her life. I loved the book and would recommend it to anyone who has ever been interested in Tina Fey or even just has an interest in the comedy world.

TOW #15 Shake Shack Milkshake Cup

            One of my favorite places in the world is shake shack. The food there is delicious and I could honestly eat there everyday. Shake Shack is a fast food chain that is just starting to branch out into our area The menu there is pretty simple it is just different variations of burgers, hot dogs, fries and the best of all milkshakes. I usually go to shack shake every week, but it was only this week that I decided that I would analyze the iconic shake shack milkshake cup. The purpose of the cup is attracting more business. The design of the cup features a large milkshake that is in black and then all around the milkshake is little pictures in green of some of the other food choices at Shake Shack. The customers who see the cup have obviously already bought a milkshake, but seeing some of the other food might cause them to go back and order some of the other delicious food on the menu. Since Shake Shack is a fast food chain odds are that people are going to travel with the product, meaning that whoever interacts with a customer with a cup will also want to go to shake shack and buy some spectacular food. A key strategy that went towards proving the purpose was the design of the cup. It is a pretty plain cup, but it stands out from most of the other chains, in that it is so simple. The only words on the entire cup are Shake Shack. By using this plain design that is made to highlight the essence of the business. It is not a cup that demands attention; rather it just makes the person holding it feel comfortable, even though they are drinking a milkshake that has a lot of calories. I love Shack Shake and I love the cups the milkshakes come in. 

TOW #14 Pitching Obamacare to a Tough Crowd in Mississipi by Mark Mardell

     Since we live in the United States we usually just use news sources that are in easy acess such as news stations and newspapers. It is not very often that we, as Americans, get to see our problems through the perspectives of other nations. BBC just recently posted an article by Mark Mardell entitled Pitching

Obamacare to a Tough Crowd in Mississipi. Mark Mardell is the North American Editor for BBC, and wrote the article on Obamacare that was mainly focused on its effect in Mississippi. The purpose of the article was to educate readers about the actual effects of Obamacare. The article was directed towards an audience that was not American, because Mardell constantly defined certain facts that to Americans would be common knowledge, such as the state that Mississippi is currently in. Not to say that this article could not be beneficial to an American, such as myself. I personally learned some interesting facts about Obamacare, but that would make sense, since I have not fully followed the situation. Mardell was able to achieve his purpose by including a variety of sources to assist in getting a full picture of what the situation in Mississippi. The article had quotes from all sorts of people ranging from politicians to just average citizens. This since I have not followed Obamacare that Intently. To achieve his purpose Mardell used a strategy that was extremely effective in the portraying Obamacare, because most likely the audience of BBC are not in direct contact with anyone who has to be dealing with Obamacare. I think Mardell did achieve his purpose in some ways. I found the article to be slightly biased towards those against Obamacare, but overall I thought that for someone who is not from America it was an educational article.