TOW #15 Shake Shack Milkshake Cup

            One of my favorite places in the world is shake shack. The food there is delicious and I could honestly eat there everyday. Shake Shack is a fast food chain that is just starting to branch out into our area The menu there is pretty simple it is just different variations of burgers, hot dogs, fries and the best of all milkshakes. I usually go to shack shake every week, but it was only this week that I decided that I would analyze the iconic shake shack milkshake cup. The purpose of the cup is attracting more business. The design of the cup features a large milkshake that is in black and then all around the milkshake is little pictures in green of some of the other food choices at Shake Shack. The customers who see the cup have obviously already bought a milkshake, but seeing some of the other food might cause them to go back and order some of the other delicious food on the menu. Since Shake Shack is a fast food chain odds are that people are going to travel with the product, meaning that whoever interacts with a customer with a cup will also want to go to shake shack and buy some spectacular food. A key strategy that went towards proving the purpose was the design of the cup. It is a pretty plain cup, but it stands out from most of the other chains, in that it is so simple. The only words on the entire cup are Shake Shack. By using this plain design that is made to highlight the essence of the business. It is not a cup that demands attention; rather it just makes the person holding it feel comfortable, even though they are drinking a milkshake that has a lot of calories. I love Shack Shake and I love the cups the milkshakes come in.